Style Guide Final Design

So these are my final designs for my style guide mounted and made into little business cards. I am so pleased with the way these have come out and think they all look really good together. 

Picnic Bag Design First Attempt

This is my first attempt at creating the character who will be on the side of my picnic bag. I really like the way this turned out and I think she has a really 1950s feel, however I am going to paint her again but using the colours of the Union Jack and having a umbrella in her hand. 

My Sting Idea

For my Sting advert I have chosen to advertise my University 'Hull School of Art and Design'. I came up with the idea of viewing the world differently. So the character in my film is a student at the school and is viewing the world differently because of his time at university just like I feel I do.

Researching into Marks & Spencers products.

Since the brief is for Marks & Spencers I decided to pop into the shop and take some pictures of the type of packaging they normally do for their products.

 I really like the way the type on this salad box is cut out. there were a few products with this style. 

 in my picnic pack I think I would choose a juice drink like this in the picnic as its healthy and nutritious.

 

These two images are very similar in their style. This very British styling and colour is being seen quite a lot at the minute and Marks and Spencers are known for their very British food.

 These tea packaging designs are really cute and stylish. I really like the illustrations on the top two and I like how they keep the colours quite minimal. On the bottom two I really like the different patterns with each type of tea. 

YCN Brief

For the YCN brief I have chosen to create a picnic pack for Marks & Spencers. So firstly I am going to read through the brief below: 

M&S

Package the perfect M&S picnic

Background

Marks & Spencer is famous for innovation, convenience and the quality of its food, and is often the first place you think of when shopping for a special occasion like a party or picnic. Anyone attending a summer event like Wimbledon or an open air classical concert will be familiar with a sea of M&S cool bags brimming with picnic food.

The creative challenge

Your brief is to create the ultimate picnic pack. It could be themed around a type of picnic or event, or around the type of food included eg. a romantic first date or anniversary picnic, a Spanish picnic, a picnic for an open air classical concert, a foodie’s gastro picnic etc. You should include everything needed for the perfect picnic: food (sweet and savoury), drinks, cutlery, plates, napkins etc. Think about the occasion, then devise the menu and decide on the physical packaging for all the food items and design of each item. Consider the overall carrier. It could be a picnic hamper, a cool bag or even just a cardboard box, but it will also need to be designed within the theme. Consider physical packaging; your design needs to be fit for purpose while creating minimal waste/refuse. The customer should feel like this is a fantastic treat and that M&S have thought of everything to make the occasion perfect.

Target audience

We have a wide customer base so you can aim this product at anyone from  young, affluent singles or couples, families, older people whose children have left home etc. Consider who your target audience will be and tailor the picnic to that group.

Mandatories

Your design must include the M&S logo which is available in the project pack.

Considerations

Consider print process and number of colours – all packaging should be printed from a maximum of six colours per item. Consider whether you will use four colour process (plus two specials if needed) or all specials. Bear in mind that M&S is a brand which is known for Quality, Value and Trust and we have a strong eco policy (refer to the Plan A website), so all designs should be true to the brand. Consider teaming up with other students - designers or illustrators. A physical pack designer could team up with a graphic designer - or an illustrator or photographer could be commissioned by a designer to create imagery. Teamwork is not essential but is much more representative of working in a commercial environment.

Deliverables, Artwork and Additional Information

For guidance on how to submit your work please adhere to the main deliverables information in the Student Awards section of the YCN website. Any additional supporting information referenced in the brief can be found in the supporting project pack.